Through My Lens

Since the beginning of time, Film and advertising have been juxtaposed through a lens. Film, as I’ve known it, has always been a creative outlet for young visionaries. A career where aspiring individualists work ungodly hours to create inspiring cinematic masterpieces that boldly flaunt they’re artistic writing or filmmaking talent. Sounds douchee...and in a way, it is. But if you can look past the high-brow arrogance, a filmmaker’s hard work, persistence and love for the craft even knowing the pay will show little to no support, is what makes the career so admirable.

Advertising has always been that shiny temptation. That tiny devil that sits atop your left shoulder trying to combat everything your little film conscious tells you on your right.

Advertising is for those College Swear sisters and Frat boys who stumble upon mad men one drunken night and are sold by the mere sight of a wet bar in Don Drapers office. Or, for those who are willing to forsake morals for a fancy figure. And how about those film sellouts who just couldn’t resist that devilish temptation any longer?  Advertising isn’t something you fall in love with, it’s a popular career trend for the people who want to own bragging rights to working at a youthful job and ostentatious workspace without having to use their imagination any longer than a 3 minute commercial. 

Advertising makes materialism look cool. It’s about boosting the supply and demand chain. It’s for pretentious individuals who sell commodities to foolish consumers who are easily persuaded and buy into the “materials make us happy” motto.

Someone wise once said, “A person who is given nothing and asks for nothing in return will go further in life than someone who is given everything”.

 In this scenario, the person who is given nothing is every novice filmmaker trying to stumble his or her way through their career. 

The person that is given everything is the avaricious Marketer who will inevitably cause bankruptcies, inescapable debt, and raise the divorce rate - all, without freeing the whisky highball from his or her left hand.